News Peeball Wins Prestigious PR Award SWEETAPPLE, the inventors and driving force behind Peeball, has won the highly prestigious Institute of Public Relations Excellence (IPR) Award in the “Outstanding Achievement by an Independent Consultant” category for its work on the game. Recognised as the Oscars of the PR industry, SWEETAPPLE received its award at a ceremony at the London Hilton Hotel. The judging committee described SWEETAPPLE’s campaign for The Prostate Cancer Charity as: “A personification of all that’s good in public relations, demonstrating that individual practitioners can reach the same heights of creativity and get the same outstanding results as the biggest consultancies”. Sweetapple founder and International Peeball Federation Commissioner Matthew Sweetapple said; “We’re obviously delighted with this award, not least because it helps create further interest in Peeball and our aim to raise £1 million for The Prostate Cancer Charity.” Now increasingly in demand by commercial and not-for-profit organisations for their unique brand of ideas, SWEETAPPLE, created by husband and wife team, Matthew and Elaine Sweetapple, described Peeball’s phenomenal success as; “1% inspiration, 99% urination.”