The genius of the sport of Peeball stems from this essential simplicity and the fact that all a player needs is a Peeball (enclosed), a urinal and the need to wee. Firstly, the gentleman removes the Peeball from its protective wrapping and places it carefully in a urinal (single and trough urinals are both acceptable playing surfaces).He then takes aim and relieves himself on the Peeball...and attempts to destroy it in the shortest possible time.

Sounds simple? Most novice players utterly fail to destroy their ball in one stand. Compare with the world record of complete destruction in under five seconds and you begin to understand that Peeball is a remarkable game full of hidden subtlety and skill.

The chemical make-up of Peeballs means that they slowly dissolve when exposed to liquid. So with this is mind, what tactic should you employ? Do you attempt to blast it to pieces with a concentrated full-on assault, roll it into the wetter playing surfaces or control and even stop and start your flow to ensure greater break-up over a longer time period? There is no 'correct' answer. Tactics are in the individual player's hands. Literally.

Peeball is a Sweetapple idea created for The Prostate Cancer Charity to raise public awareness regarding the symptoms of prostate cancer and men's health issues, just as The Pink Ribbon campaign has done so successfully for women and breast cancer awareness. It provides a unique platform from which to educate men and women regarding the often-avoided issues surrounding prostate cancer and, more importantly, the symptoms of the disease that affects 1 in 13 men in the UK.

John Neate, The Prostate Cancer Charity's Chief Executive explained: "As soon as we heard about Peeball, we knew that we wanted to be involved. I can't think of a better way to raise funds and at the same time get over our serious health messages in a meaningful and engaging way".

To play Peeball once is to be hooked for life. For £1 per ball, at least 30p of which goes straight to The Prostate Cancer Charity, Peeball is an astonishingly economic sport for young and old alike. Indeed, the next generation of Michael Owens, Stephen Hendrys and Martin Johnsons will soon be sharpening their skills at a urinal near you.

The Prostate Cancer Charity would like to thank all those retailers who are supporting Peeball and without whom this project would not have been possible.

Currently over 21,000 men in the UK are diagnosed with prostate cancer each year. It is estimated that the number of cases will increase 47% by 2021.

This is a worrying increase and highlights the urgent need to make the public more aware the symptoms of prostate cancer and for men to seek medical advice if they are at all concerned about their health.

A British man has a 1 in 13 lifetime risk of developing prostate cancer. Those with a family history of prostate cancer are particularly at risk. Warning signs for prostate cancer are shared with a condition called benign prostatic hyperplasia (BPH) and include:

• Difficulty or pain when passing urine.
• The need to pass urine more often.
• Broken sleep due to increased need to pass urine.
• Waiting for long periods before the urine flows.
• The feeling that the bladder has not emptied fully.